Raymond moved out of his home and headed for college when he was 18. He was homesick and wanted to create a homey atmosphere at his apartment. He browsed online to look for the right furniture for his dream home since. He needed to go to school and work, and he did not have extra time to do the shopping. However, furniture stores online were expensive and cost extra to ship directly to his door. He was really frustrated, as he wanted the perfect atmosphere for his home but couldn’t afford it financially. One day, his classmates invited him to a home decor exhibition for a class project. He got a lot of inspiration from there, but the prices were way beyond his budget for a dream home. He found out that the prices were high because those companies were not receiving the products directly from the manufacturer. It was the result of costs for the third-party company. This is the reason why furniture is so expensive. Inspired and enlightened, Raymond decided to do it by himself. He did research and reached out to different manufacturers and carriers to get the lowest price on furniture that would appeal to everyone. Soon, he launched his brand, BELLEZE. Raymond believes that everyone should have their dream home starting from the interior. Money should not be an obstacle to the passion of pursuing your ideal home environment. Having affordable and trendy furniture with free shipping is always his goal.