Bent Johnson

Mar 30, 2023

VoC Analysis: Top 3 Hair Care Trends Based on Personal Care Ratings & Reviews

Based on personal care ratings and reviews, the following are the top three hair care trends in the market:

Natural and Organic Ingredients: More and more customers are looking for natural and organic hair care products. They prefer products that are free from harmful chemicals such as sulfates, parabens, and silicones. Customers have been rating and reviewing natural and organic hair care products highly.

Vegan Hair Care: Veganism has been gaining popularity, and it has extended to hair care. Vegan hair care products have been getting good ratings and reviews as they are free from animal-derived ingredients and have not been tested on animals. Customers are looking for cruelty-free options, and vegan hair care products seem to be the answer.

Scalp Care: Scalp care has become a crucial aspect of hair care. Customers have been rating and reviewing scalp care products highly, and many are looking for specific scalp care solutions. These solutions range from dandruff and itch relief to hair growth stimulation. Customers are looking for hair care products that not only take care of their hair but also the health of their scalp.

These trends indicate a shift towards conscious consumerism, where customers are increasingly concerned about what goes into their hair care products and the impact they have on their health and the environment.