By

Bent Johnson

10 ONLINE SHOPPING STATISTICS YOU NEED TO KNOW

Certainly! Here are ten online shopping statistics that provide valuable insights into the current landscape of eCommerce:

  1. Global eCommerce sales reached $4.28 trillion in 2020, and it is projected to grow to $5.4 trillion in 2022. (Statista)
  2. Mobile commerce (m-commerce) is on the rise, with mobile devices accounting for 73% of all eCommerce sales worldwide in 2021. (Statista)
  3. In 2020, 27.6% of global retail sales occurred online, and this figure is expected to reach 32.8% by 2023. (eMarketer)
  4. The average online shopping cart abandonment rate is approximately 70%, indicating the significance of optimizing the checkout process. (Baymard Institute)
  5. Cross-border eCommerce is growing rapidly, with global cross-border sales expected to reach $4.8 trillion by 2025, accounting for 20% of total eCommerce. (Accenture)
  6. According to a survey, 87% of online shoppers consider free shipping an influential factor when making a purchase. (BigCommerce)
  7. Product reviews play a crucial role in the buying decision, with 91% of Gen Z and 90% of millennials stating that reviews influence their purchase choices. (PowerReviews)
  8. Personalization is key in eCommerce, as 80% of shoppers are more likely to purchase from brands that offer personalized experiences. (Epsilon)
  9. Social media platforms are essential for eCommerce, with 54% of consumers using social media to research products before making a purchase. (GlobalWebIndex)
  10. Cyber Monday is the largest online shopping day globally, with $10.8 billion in online sales in the United States in 2020, making it a significant opportunity for retailers. (Adobe)

These statistics highlight the growing influence of eCommerce, the importance of mobile shopping, and the significance of factors like personalization, reviews, and social media in online consumer behavior. By staying informed about these trends, businesses can better understand and cater to the needs and preferences of online shoppers.